Google Ads Pricing Guide for Indian SMEs
A practical breakdown of how Google Ads budgets, bidding and management fees work — so you can set a realistic budget before you start.
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Setting a realistic budget
Google Ads budgets depend on your industry's cost-per-click, not a fixed number. A local service business might spend ₹300-₹800 per click, while competitive B2B terms can run much higher. Start with a budget that can generate at least 15-20 clicks per day.
How management fees work
Agencies typically charge either a flat monthly retainer or a percentage of ad spend (commonly 10-20%). Flat fees are usually better value once your budget grows past roughly ₹1,00,000/month — ask what model you're being offered before committing.
Pre-launch checklist
- Conversion tracking installed and tested
- Landing page matches ad intent, not just the homepage
- Negative keywords list in place
- Realistic budget matched to your industry's CPC
Frequently asked questions
Most local service businesses see workable results starting around ₹15,000–₹25,000/month in ad spend, separate from management fees.
Often, yes — either a flat retainer or a percentage of spend. Ask for a flat fee once your budget grows past a certain point.
No — a poorly structured ₹50,000 budget can underperform a well-targeted ₹15,000 one. Structure and tracking matter more than raw spend.
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